A “must-read” for anyone looking to be more intentional about the way they market their restaurant.
This 200-page book is packed with actionable tips on every page. Broken into four parts, it’s geared toward independent restaurant owners who want to really move the needle in their business.
ABOUT THE AUTHOR
CHIP KLOSE is a New York City–based restaurant coach as well as the host of the Restaurant Strategy Podcast. He has amassed more than two decades of operational experience in the hospitality industry, opening Michelin-starred restaurants and collaborating with numerous James Beard Award–winning chefs. He is a contributing writer for Bar & Restaurant and travels the country as a noted public speaker, giving presentations on marketing, operations, technology, and more. He earned his MBA in Food Marketing from Saint Joseph’s University, where he frequently teaches as a guest lecturer.
As a coach he’s worked with hundreds of owners and operators, helping them with everything from budgets and forecasting to developing strategies for properly marketing their restaurants. His mission in life is simple — to help chefs, owners, and operators build more profitable restaurants.
Guests on his podcast have included Martin Lindstrom (New York Times bestselling author of Buyology), Kevin Boehm (BOKA Restaurant Group Co-Founder), Peter Fader (Wharton professor), Steven Hall (founder of Hall PR), Gavin Gaysen (James Beard Award-winning chef), and many, many more. The show is consistently listed on Apple’s Top 100 Marketing Podcasts, and was recently voted as a Top 20 Restaurant Podcast by Feedspot.
“It’s a must-read book full of must-apply tactics for any restaurant leader.”
— Joseph Szala | Founder of Vigor and author of The Bullhearted Brand
“Reading this book will transform how you look at investing in marketing your business.”
— Shawn Walchef | Founder of Cali BBQ Media
“In this book you get both his experience and a pathway to marketing your concept.”
— Bret Csencsitz | Owner of Gotham New York